Starting a podcast is a fulfilling endeavor which unfortunately is regarded as a difficult task. Many podcasters fail in this great endeavor by failing to be consistent or ignoring some basics of creating a podcast.
Do you want to be successful in podcasting? If your answer is yes, these six tips will show you how to create a podcast and be consistent with it.
Refine the purpose of your podcast and settle on a niche
Why do you want to start a podcast? Is it to impart knowledge or simply for entertainment. Whatever your reason, this should be your first step in creating your podcast.
Refining your purpose is important as it ensures that you publish on a regular basis. After choosing your purpose, narrow down your niche to a topic your audience would love. This step ultimately acts as the building block of other steps of podcast creation such as choosing your style.
Choose a style
Podcast consistency not only entails frequency, but also consistency in style. There are tons of podcasts and you should choose a style that will make your podcast stand out. You should also choose a style that will augment your podcast’s purpose and niche. There are several styles that you can choose when creating your podcast including the following:
- Interview style: as the name implies you will always host an interviewee, normally an expert in your niche, and ask them questions. The advantage about this style is that you have several guests. Choose guests that have a higher probability of attracting an audience to your podcast. This will mostly include reliable and influential niche experts.
- Storytelling style: Are you built to spin stories? Do you have a knack for brand storytelling? You should consider adopting this style in your podcast. Storytelling is one of the most popular styles in podcasts due to the ease of speaking in a conversational tone.
- Teaching style: This style basically involves giving instructions or imparting knowledge – for example, on a foreign language. You can also decide to blend more than one style depending on the purpose of your podcast.
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Make a choice on the technicalities
Did you just gasp when technicalities were mentioned? Well, this is not really technical stuff but basics that you must choose before you create a podcast.
First, do you want an audio or video podcast? Make the decision based on the resources at your disposal including your personal competencies.
Secondly, make a decision on the length of your podcast. You should always leave your audience craving for more but sufficiently cover the subject. This works great especially if you have a mini-series for your podcast. Give little teasers on what your audience can expect in the next podcast episode. Your audience will want to come back to enjoy future episodes of your podcast.
Third, make a choice about your podcast host. There are several options including Sound bean, Podomatic and sound cloud. Podcast hosts can either be free or paid and each has its merits and demerits. Conduct a cost-benefit analysis before settling on a podcast host.
Record your foundation episode
You can either record directly on your computer or opt for a recording device. Whatever your choice, invest in audio or video editing software. This will ensure that the sound or visuals in your podcast are of high quality.
As a beginner in podcasting, it is advisable to download audacity if you don’t yet feel comfortable learning technical editing. It is also free. Great, right? Recording your podcast is also quite easy on Audacity and you also have an option of exporting your file as an MP3.
Make sure your foundation podcast is valuable and tells your audience the purpose of your podcast. It should also be engaging as it’s your first contact.
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Develop a schedule and stick to it
Do you know what the term pod fading means? This terms refers to a podcast that is updated on an inconsistent basis and ultimately dies. Consistency is one of the keys to creating a successful podcast.
Picture this scenario. You stumble upon a TV show that you truly enjoy. However, it is aired on an erratic basis. Will this TV show fit among your favorites? I bet not. The same case applies to podcasts. You should always update consistently by developing a schedule and then sticking to it.
Begin by planning making a decision on frequency. Choose a schedule that works for you without affecting the creativity or value of your podcast. If you opt for every Friday or bi-weekly, stick to that frequency. Make a plan for your podcasts by planning content. In so doing, you will not only attract an audience to your podcast but also retain that audience.
Create a buzz during your podcast’s launch
We have come to the end of the road of creating your podcast. The thing about endings is that they can be beautiful too. No, delete that. They should be beautiful more so when it comes to crowning the newest podcaster.
You have followed all of these steps and learned how to create a podcast and be consistent at it. Look at you! Congratulations are in order. You have finished baking your cake, and now it’s time to ice ice it. How? By creating a buzz during your product launch. Why? The end goal of creating a podcast is the blend of positive reviews, subscribers and downloads.
Back to the question: how do you create a buzz? Prolific marketing. Share the launch of your podcast on your networks. Make social media your friend and ask your friends to share your podcast’s launch. Then revel in the glory of viral marketing. While you’re at it, spur the initial momentum with a contest and link the contest to your podcast’s purpose. For example, if your podcast will be teaching on software development, give a free software upgrade as the gift. And the cost of getting this gift? Your audience simply has to subscribe to your podcast and leave a review.
Contrary to popular opinion, starting a podcast is not difficult. In actuality, many podcasts fail for lack of consistency or by failing to observe the basics of creating a podcast. You, however, are on the path of success with these six tips on how to create a podcast and be consistent at it.